Finally Know If Your Ads Are Actually Profitable, Then Scale What Works
Most DTC brands burn capital on ads because they only track platform ROAS—not true CAC, contribution margins, or profit per dollar. We show you the real numbers first, then build a profit-first system powered by Ad IQ (trained on $30M+ in spend) that scales sustainably.
"Never have I seen anyone go into this much detail. They showed us our real unit economics for the first time."
— Bulk Candy Store Owner
Trusted By 150+ Brands since 2017
Real Client Results & Testimonials
Hear directly from brands we've helped scale their revenue
Bread & Butter Pickleball
Fishskyn Testimonial
Outrank Brand Success Story
Bulk Candy Store Success Story
The Real Problem:You're Stuck in the Agency Graveyard
Every 7-8 figure DTC brand hits the same wall—not because your product isn't strong or your team doesn't care. It's because you lack three things most agencies can't provide: financial clarity, strategic partnership, and systematic creative testing. One's missing? Growth stalls. All three missing? You're cycling through agencies every 6 months.
Problem #1: You Don't Know If Your Ads Are Actually Profitable
Platform ROAS looks good, but your profit margins are shrinking. You don't know your true CAC, contribution margin by SKU, or if you can actually scale without burning capital. Your agency reports "ROAS: 3.2X" while your CFO asks, "So why aren't we profitable?"
Problem #2: Your Agency Feels Like a Vendor, Not a Partner
You're telling them what to do instead of them guiding strategy. You were sold by a senior team, then handed off to juniors. They wait for your instructions rather than proactively recommending what the data says to do next. Every call feels transactional.
Problem #3: Creative Bottleneck—Not Enough Volume or Consistency
Your ads work for 2-3 weeks, then die. You need 10X more creative to test systematically, but current processes can't scale. Your agency delivers 15-20 concepts per month—you need more. What you get is either "cheesy" AI-generated templates or expensive production delays.
Problem #4: Performance Volatility Kills Your Confidence
Dips and peaks every week make it impossible to scale with confidence. One week CAC is $30, next week it's $65. You're checking dashboards 10 times a day, reacting to every fluctuation instead of following a strategic plan.
These problems aren't about hiring better people or trying harder. They happen when agencies build in silos—creative, media buying, and retention operating from different playbooks with no unified view of profitability.
You don't need more ads or more budget. You need three things:
- Financial clarity to understand what's actually profitable
- A strategic partner who guides decisions with data
- A systematic creative engine that learns and improves
We built the SCALE System to deliver all three.
Ad IQ trained on $30M+ in ad spend
Team with 15+ years of performance experience
Trusted by 150+ Shopify brands worldwide
From Struggling toSeven-Figure Scale
72% CAC Reduction While Scaling to Industry Leader
Before:
Spending $40K+ monthly but couldn't scale without CAC skyrocketing. Previous agencies focused on ROAS metrics while profit margins disappeared.
The Results:
- •72% CAC reduction
- •41% contribution margin improvement
- •Scaled ad spend 3X while maintaining efficiency
- •Timeline: 6 months
"BWM showed us our real unit economics for the first time. Once we understood our true CAC by channel and product, we knew exactly how much we could scale. They didn't just change our marketing—they changed our entire trajectory."
— Founder, Bread & Butter Pickleball
From $50K to $200K Monthly—Profitably
Before:
Cycled through multiple agencies in one year. Ad performance was 'all over the place'—dips and peaks made scaling impossible. Felt like they were telling the agency what to do instead of being guided by experts.
The Results:
- •48% CAC reduction in 60 days
- •Stable, predictable growth enabling confident scaling
- •Timeline: 90 days
"After cycling through agencies all year, BWM showed us what's possible when someone actually knows what they're doing. The level of detail in their financial analysis is something I've never seen. They became a true partner, not just a vendor."
— Outrank Brand Team
85% CAC Reduction—Best Month in 10 Years
Before:
After vetting hundreds of agencies and cycling through multiple partnerships, previous agency delivered junior-level execution. Couldn't break through the revenue ceiling.
The Results:
- •85% CAC reduction while scaling spend
- •Best month ever in 10-year business history
- •Consistent growth replacing 'dips and peaks'
- •Timeline: 4 months
"BWM proved our only limit was our previous strategy. Our best month ever came out of nowhere—except it wasn't luck, it was strategy. They actually care about our success and have the expertise to back it up."
— Thomas, Founder, Fishskyn
Ready to See How Our System Transforms Your Results?
Book a free 30-minute strategy call and get your creative audit
Book Your Profit Leak AuditNo commitment • No sales pitch • Walk away with actionable insights
We Don't Run Campaigns.We Partner in Your Growth.
Our process isn't about "set it and forget it" execution—it's about installing a strategic partnership where expert humans, proprietary AI, and profit-first thinking work together to scale what's actually profitable.
Audit & Analysis
Week 1-2: Our senior strategists audit your Meta, Google, Shopify, and Klaviyo accounts. Financial deep-dive includes: True CAC by channel, contribution margin by SKU, LTV cohorts, and immediate inefficiencies (typically identify $5K-15K monthly in waste). You get: 25-page strategy deck before our first call showing exactly where profit is leaking.
System Setup
Week 2-4: We restructure your ad accounts for profit-first optimization and integrate communication systems (Slack, ClickUp, real-time dashboards). You get: New account structure designed for scale, clear testing methodology, and direct access to your senior strategist.
Creative Engine
Month 2+: Our creative team delivers bi-weekly creative sprints with systematic testing. Ad IQ analyzes every element to identify winning patterns faster than manual review. You get: Structured creative testing rhythm, AI-powered insights (not "cheesy templates"), systematic iteration. By week 4, you'll trust us fully with your brand creative.
Ongoing Optimization
Monthly+: Your dedicated senior strategist delivers bi-weekly performance reviews with proactive recommendations: "Here's what's working, what's not, what to change." You get: Partner-level strategic guidance (not order-taking), predictable stable growth, time back to build your business. Month-to-month terms—we earn your business every 30 days.
Who You'll Actually Work With—Not Handed to Juniors
One of the biggest frustrations we hear: "The sales call was impressive, then I got assigned to a junior team." That doesn't happen here. Your senior strategist is your partner from day one—and stays with you for years.
Senior Strategist
Partner-level attention on your account
- •15+ years performance marketing experience
- •Deep P&L and financial modeling expertise
- •Bi-weekly strategy calls + daily Slack access
- •Proactive recommendations based on your data
- •Not handed off: Same strategist from sale to execution
"My business partner is on my account—not some junior they hired last month."
— Fishskyn Founder
Creative Director
Dedicated to your brand guidelines and testing rhythm
- •Bi-weekly creative sprints with systematic testing
- •Understands your brand voice and aesthetic
- •Ad IQ-powered insights guide creative strategy
- •By week 4: you'll trust us fully with creative
- •"Looks designed in-house" quality standards
Senior Media Buyer
15+ years managing 7-8 figure ad accounts
- •Daily optimization across Meta and Google
- •Clear profit guardrails (optimize for contribution margin, not just ROAS)
- •Ad IQ provides real-time insights for scaling decisions
Retention Specialist
Email/SMS expert focused on extending LTV
- •Build flows that recover ad costs faster
- •Klaviyo optimization for higher customer lifetime value
- •Integrated strategy with acquisition (not siloed)
Communication & Collaboration:
Daily:
- •Slack integration for real-time communication
- •Dashboard access showing CAC, MER, aMER, contribution margin
- •Ad IQ tracking and optimization
Bi-Weekly:
- •Detailed strategy calls reviewing performance
- •Proactive recommendations for next steps
- •Financial analysis and scaling decisions
Ongoing:
- •ClickUp for creative approvals and task tracking
- •No waiting days for responses
- •Partnership, not vendor relationship
What to Expect (Timeline):
First 10 Days:
Waste elimination and quick wins (typically save $5K-15K monthly)
By Week 4:
Creative trust established, new systems fully operational, clear trajectory toward goals
30-60 Days:
Measurable efficiency improvements, confident scaling decisions based on data
90+ Days:
Consistent, stable growth. Long-term partnership established.
Systematic Creative TestingThat Actually Scales
Bi-weekly creative sprints powered by Ad IQ—systematic testing that finds winners faster. See the exact ads generating millions for 7-8 figure Shopify brands.
FISHSKYN
Phone case brand addressing device protection needs
ALWRLD
Activewear solving workout comfort issues
ALWRLD
Leggings highlighting breathability features
ALWRLD
Activewear emphasizing perfect fit benefits
OUTRANK
Apparel brand featuring customer testimonials
Red Rooster
Coffee brand highlighting cold brew qualities
Red Rooster
Premium coffee positioning and product features
Earthly Abundance
Jewelry brand with heartfelt customer stories
B&B Pickleball
Pickleball equipment showcasing performance benefits
B&B Pickleball
Sports equipment with lifestyle and performance focus
Multiple Formats
UGC videos, static images, carousels, and mashups tested systematically
Proven Hooks
Problem/solution, benefits, social proof, and urgency angles that convert
Brand-Specific
Creative strategies tailored to your brand voice, audience, and objectives
What Makes Our Creative Different:
Systematic Testing Sprints
Bi-weekly creative launches every Monday—rapid iteration based on performance, not random posting
AI-Powered Analysis
Ad IQ analyzes every element (hooks, angles, visuals) and clusters top performers to guide human strategists
Multiple Formats
UGC videos, static images, carousels, and mashups tested systematically—not just one style
Proven Hooks
Problem/solution, benefits, social proof, and urgency angles that convert—backed by data from $30M+ in spend
Brand-Specific & On-Brand
Creative strategies tailored to your brand voice and audience—"looks like our in-house team made it, not cheesy AI templates"
"We went from approving 60% of concepts to 95%. They understand our brand better than agencies we've paid $5K/month just for creative."
Ready to Get These Results?
Stop guessing with your creative strategy. Let's build a system that consistently delivers winning ads for your brand.
TheSCALE System
SCALE isn't just a name—it's the integrated framework connecting financial clarity, creative excellence, and strategic partnership. Every pillar works together, powered by Ad IQ and guided by senior strategists who actually care about your success.
This isn't about running campaigns. It's about installing a cross-functional team — media buyers, retention specialists, and creative strategists — all guided by Ad IQ's real-time insights. One goal: profitable scale.
Strategy & Financial Clarity
Every decision starts with your numbers—not gut feelings or platform metrics. We track true CAC, MER, aMER, and contribution margin daily.
Why It Matters: Most agencies optimize for ROAS while your profit margins disappear. We optimize for profit—the metric that actually matters to your business.
Creative Engine
Our creative team produces UGC, statics, mashups, and hooks — tested systematically while Ad IQ analyzes performance patterns to find winners faster.
Why It Matters: Ads that work for 2 weeks then die kill your scaling confidence. You need volume + quality + systematic testing to find consistent winners.
Acquisition Excellence
Expert media buyers manage Meta and Google with clear profit guardrails — Ad IQ provides real-time insights to scale what's working.
Why It Matters: Scaling ad spend is easy. Scaling profitably requires understanding unit economics and managing to contribution margin—not just ROAS.
Lifetime Value Optimization
Our retention specialists build email and SMS flows that extend customer lifetime value — recovering ad costs faster and growing profit per customer.
Why It Matters: Lower CAC is one path to profitability. Higher LTV is the other. We optimize both simultaneously for maximum profit.
Efficiency & Accountability
Ad IQ tracks every metric in real-time while your dedicated strategist delivers weekly reports — showing CAC, MER, aMER, and exactly what to optimize next.
Why It Matters: "Dips and peaks" kill your confidence to scale. Stable, predictable growth requires daily optimization based on real profitability data—not guesswork.
Month-to-Month Terms—We Earn Your Business Every 30 Days
We don't lock you into 6-12 month contracts because we don't need to. Our results and partnership keep clients long-term. If we're not delivering, walk away with 30 days notice. No hard feelings, no penalties.
Why We Do This:
Because We're Confident in Our Results
Our case studies show 48-85% CAC reductions, stable growth, and real partnership. We'd rather prove our value than trap you in a contract.
Because You've Been Burned Before
We hear it constantly: "The sales call was impressive, then I got assigned to a junior and results tanked." We're betting our month-to-month terms that won't happen here.
Because Relationships Should Be Earned, Not Enforced
If you're staying with us because of a legal agreement, we've already failed. Our long-term client relationships come from results and partnership—not contracts.
What This Means For You:
30-day opt-out clause
If we're not delivering, leave. No penalties, no hassle.
Lower risk
You're not committing 6 figures upfront for an unknown partnership.
We stay motivated
We earn your business every single month. No coasting.
Proof of results
We wouldn't offer this if we didn't consistently deliver.
"The month-to-month terms made it an easy decision. If they suck, I'm out. Still here—and I've referred two other brands to them."
— Outrank Brand Founder
The Bottom Line:
Our results speak for themselves. We don't need to trap you in a 12-month contract to keep your business—we earn it every 30 days by delivering value, transparency, and real partnership.
Why Would WeGive This Away for Free?
We include 30 days of performance creative when you join our SCALE System because we know what happens next: you experience the full power of our team, Ad IQ starts learning what works for your brand, and you gain the clarity you've been missing.
Prove Our Value First
We'd rather show you results than try to convince you with promises. The creative proves itself.
Build Trust Through Results
Once you see the performance lift, you'll understand why our clients stick with us for years.
Long-Term Partnership
We're investing in brands that want to scale sustainably. The free creative is our commitment to your success.
What You Get:
Real Numbers,Real Results
Screenshots from actual client ad accounts
Every screenshot is a real client dashboard. Real brands. Real results. No filters, no exaggeration.
Why Blue Water Marketing
Brands Scaled
From $1M to $20M+ with proven systems and frameworks
Ad Spend Managed
Real experience with serious budgets and profit accountability
Slack integration, ClickUp workflows, and weekly strategy calls
Chris Marrano
CEO, Blue Water Marketing
- •15+ years performance marketing experience
- •Ex-Mullen, Ex-EMC, Harvard Business School
- •Built proprietary SCALE System for eCommerce
- •Profit-first approach, not vanity metrics
Client Success
Real Results From Real Brands
Don't just take our word for it - see what our partners say
"Never have I seen anyone go into this much detail to break down the products we have and how best to sell them. The financial analysis alone was worth it."
"We went from burning $50K/month to scaling profitably at $200K/month in 90 days. The SCALE System showed us exactly where we were wasting money."
"They moved us from dips and peaks to consistently growing at a steady pace. Consistency is key to having confidence in scaling."
Get Your Time Backto Build Your Business
Founders tell us the hidden benefit isn't just better ad performance—it's getting their time back.
Stop obsessing over daily ad performance
Your senior strategist monitors everything and alerts you only when action is needed
Stop micromanaging creative approvals
By week 4, you'll trust our creative director completely with your brand voice
Stop second-guessing every media buying decision
Clear profit guardrails and bi-weekly strategy calls eliminate guesswork
Real Impact:
One client launched 12 new products after partnering with us. Another finally took a vacation without checking dashboards hourly.
"BWM freed up my headspace to actually build the business instead of managing ads all day. That alone was worth the investment."
— Client Testimonial
Imagine what you could accomplish with 15+ hours back each week.
Real Results
Real Client Results, Real Revenue Growth
See actual performance data from our Shopify brand partners
New creative tests every week to find what converts best
Facebook and Google campaigns optimized for efficient customer acquisition
Iterating on ad creative to lower cost per acquisition
Running high-spend accounts with focus on stability and efficiency
Winning creative + audience targeting = accelerated growth
Paid ads and email campaigns working together to drive orders
Scaled ad spend while maintaining conversion rates
Fast iteration on creative and targeting drives consistent improvement
Complete creative overhaul and audience strategy rebuild
Coordinated paid ads and email strategy across all channels
Consistent testing and optimization delivered annual growth
Managing large-scale campaigns across multiple ad platforms
Here's ExactlyWhat You Get
30 Days of Performance Creative — Built From Your Assets
Our creative team transforms your existing content into high-converting ads — tested systematically with Ad IQ analyzing what works. No added cost in your first month.
CFO-Led Financial & Performance Audit
Our strategists deep-dive into your contribution margin, CAC thresholds, and SKU-level profitability to reverse-engineer your acquisition strategy — tracked by Ad IQ.
Full Ad Account & Strategy Review
We audit your Meta and Google structures, targeting logic, and creative flow — and rebuild your plan around profit-first principles.
Slack Integration + Real-Time KPI Tracking
Daily tracking of CAC, LTV, and contribution margin. You'll see the numbers we're optimizing in real time.
Creative Copy & Launch Plan
Our copywriters and creative strategists write all hooks, headlines, and offer callouts — mapped to your audiences with a full rollout plan built for testing and scale.
The creative is included. The expert team and Ad IQ system that turn those ads into profit? That's where we excel.
Is ThisRight for You?
This offer is perfect for Shopify brands who:
Perfect Fit If You're:
- ✓$500K–$20M annual revenue on Shopify
- ✓Actively running paid ads with room to scale
- ✓Ready to scale profitably, not just grow revenue
- ✓Founder or Head of Growth with decision authority
Not Right If You're:
- ✗Under $500K in annual revenue
- ✗Dropshipping or testing unproven products
- ✗Looking for cheap freelancer-level work
- ✗Want overnight miracles without strategic foundation
We partner with brands that understand: profit isn't luck. It's structure, expertise, and a system that learns.
What You're Losing Every Month Without a System That Learns
Ready toTransform Your Results?
Book your Profit Leak Audit and see exactly where you're losing money
Here's What Happens on Your Free Call:
We Analyze
Our strategists review your ad account, creative strategy, and financial performance
We Identify
Show you exactly where you're leaving money on the table
You Get a Plan
Walk away with a clear roadmap — whether you work with us or not
30 minutes • See exactly where you're losing money • No obligation
Month-to-month terms • 30-day opt-out